Case Study

Case Study

Aug 4, 2025

Aug 4, 2025

Case Study: How a New Creator Went from 0 to $10k/Month with Moku Labs

See how "Jenna," a stay-at-home mom, built a profitable TikTok Shop business in just 90 days using the Moku Labs suite to find products, write scripts, and optimize her content

Baron Farrington

Head of Socials

Baron Farrington

The Backstory

When Jenna started on TikTok Shop, her goals were modest: make a few hundred dollars a month promoting products she loved. Like many new creators, she faced two major hurdles: she didn't know what products would sell, and she struggled to write scripts that felt authentic but still drove sales.

The Challenge

After a month of effort, Jenna had made just $75. Her videos were inconsistent, and she was spending hours researching products, often picking duds that no one wanted. She was close to giving up—a situation that affects many creators who make these common mistakes.

The Solution - Enter Moku Labs

Jenna signed up for the Moku Pro plan and immediately put the agent suite to work.

Day 1-15: Finding a Winner with Moku Scout

Instead of guessing, Jenna used Moku Scout to analyze her niche: "home organization." Scout identified an "emerging trend"—a set of aesthetic, stackable pantry containers. The "Niche Opportunity Score" was high, and competition was still low. She ordered the product.

Day 16-45: Scaling with Moku Scribe

Once the product arrived, Jenna used Moku Scribe to generate her script. She inputted the product link and chose a "Relatable & Helpful" tone. Scribe produced a script that started with a powerful hook: "Your messy pantry is costing you more than just time..."

The video hit 100,000 views in 48 hours and generated over $1,500 in commission. Jenna repeated the process, using Scribe to generate new scripts with different hooks for the same product, creating a content pipeline that consistently performed.

Day 46-90: Optimizing with Moku Critic & Sensei

As her account grew, Jenna started using Moku Critic to analyze her video drafts before posting. Critic identified that her calls-to-action were weak. By making the small tweaks suggested by the AI, her conversion rate on product clicks increased by nearly 30%.

She also used Moku Sensei to learn about setting up a TikTok Showcase, which further diversified her income and helped her understand how to build a sustainable creator business.

The Result

In just 90 days, Jenna had cleared over $10,000 in monthly commissions. She transformed her side-hustle into a full-time business, all by replacing guesswork with the data-driven workflow provided by Moku Labs.

Key Lessons from Jenna's Success

1. Data Beats Guesswork

Jenna's early struggles came from random product selection. Scout's intelligence gave her the confidence to pick winners before they became oversaturated.

2. Consistency Through Automation

By using Scribe for script generation, Jenna maintained quality while scaling her content output—a crucial factor in creator success.

3. Optimization Is Everything

The 30% conversion improvement from Critic's feedback shows how small tweaks can create massive results when applied systematically.

4. Strategic Learning Accelerates Growth

Sensei's guidance helped Jenna understand platform mechanics and diversification strategies that many creators learn through expensive trial and error.

Your Path to Similar Results

Jenna's success wasn't luck—it was system. If you're ready to transform your TikTok Shop journey from struggle to success, start with the complete Moku Labs blueprint and discover how thousands of creators are building sustainable businesses with AI-powered intelligence.

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